BIOGRAPHYStephanie Courtney was born and grew up in New York, but headed west to pursue a career in stand-up comedy. Not long thereafter, she joined the renowned Los Angeles improv troupe the Groundlings (she's a still a senior member), where funny woman Kristen Wiig also got her start.
By 1998, she started landing one-offs on shows like Everybody Loves Raymond and Without a Trace. She was a regular cast member of the short-lived Tom Goes to the Mayor, and in 2007 she scored a five-episode recurring role as Marge on TMC's enormous hit Mad Men, which stars January Jones and Jon Hamm.
STEPHANIE COURTNEY AND THE CULT FLO
Courtney auditioned for the spots in the fall of 2007, and a year later, people were dressing up as "that Progressive Car Insurance Chick" for Halloween. Goofy but approachable, Flo is a high-energy nurturer who clerks at a retail store that sells Progressive insurance policies, a store that's just surreal enough to resemble the heavenly setting of a 1980s sitcom dream sequence.
Interestingly, in 2008, Courtney landed a small role in two episodes of ABC's Cavemen, a sitcom based on the much-maligned Neanderthals from the Geico commercials.
STEPHANIE COURTNEY AND THE BOTTOM LINE
Of course, Progressive is very aware of what they have in Courtney/Flo: The company's 2008 letter to shareholders gushed, "We let 'Flo' loose on consumers in 2008 as part of our television advertising, in a campaign that by all accounts has trumped our prior efforts."
But the most interesting phenomenon has been a subtle one: Not since the earliest ads has Flo interacted with female customers. It seems that once the blogosphere and the forums began to percolate with the smitten "Cult of Flo," her female customers disappeared and a diverse line of male customers emerged -- nerdy intellectuals, motorcycle bad-boys and every Joe Schmoe in between.
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