Thursday, July 29, 2010

Finding the Truth Behind Hair Care Products

Go down to your local chemist, or perhaps peruse an online beauty store, and what do you see? Thousands upon thousands of different hair care products. Different brands, different ranges, different hair types catered to and different problems claimed to be solved.

The hair care industry is one of the biggest areas in beauty, and it's a trend that shows no sign of abating.

Many of the manufacturers of these miracle solutions are household names, largely due to their aggressive advertising campaigns and celebrity endorsements. Every manufacturer's line has a wild variety in what it offers, from hair gels and hair sprays to intensive conditioners and heat protection balms.

Some products claim to make your hair colour more vivid, or make your dyed hair colour simply last longer. Others claim to be able to make your hair grow, while others offer a solution to everyday problems such as frizzy or flat hair.

For anyone looking to give their hair the best chance it can get, it's a confusing world. In fact, it's more than confusing: it's downright impossible to decipher. To begin with, all of these luxurious products tend to require you to identify a single characteristic of your hair that you want to fix or enhance.

Say you have naturally red hair, and you want to make it shine. Well, a shampoo and conditioner combination containing a red glaze, designed to make redheads pop and shine, would be your best bet.

But what if that lacklustre red hair was also flat? Do you use a second shampoo and conditioner to combat the flatness, or do you have to make a choice between elevating the shine of your hair or adding volume?

Using products in conjunction with one another rarely works, particularly if we're talking about shampoos.

If you wash and condition your hair with one product designed to take one problem, then wash and condition again with a second mix, then only the second product is going to make itself apparent on your hair.

Shampoo is a cleaner of hair, so you'll wash away anything achieved with the first product if you then use a second. And that's not to mention the cost: hair care lines are rarely cheap, and if you were buying items designed to tackle every single issue you have, you'd buy little else.

So let's be clear: hair care production is a big business. Companies tend to want you to be confused, to try a various range of items to fix a myriad of problems you'd perhaps not even known you had. They make money off convincing you your hair could look better, as well as telling the old lie that money speaks volumes.

In reality, a product can have all wondrous technology and best reviews in the world, but it still might not work for you. You might find a shampoo and conditioner designed to help boost the colour of your hair actually helps contain its frizziness, or doesn't work on either.

Hair is individual, and how hair reacts to products is individual too. There's every chance the cheap 99c conditioner from the grocery store is exactly what your hair needs.

Just experiment, and when you find a product that works, stick to it. That can be difficult as new ads for impressive-sounding new products are rammed down your throat, but unless you are genuinely unhappy, don't change habits that are working.

Prioritise the issues you want to fix and find your brand loyalty when you've got something that works, and eventually you'll finish with a hair care regime that genuinely works for you.

By : TJ_Kelly

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